Cloud-Based Multichannel Software

Sell on marketplaces. Without operational complexity.

PlentyONE is the central platform for multichannel commerce. Connect products, marketplaces, orders, inventory, and processes in a single system, so that more channels no longer mean chaos. Whether you’re at Channel 1 or Channel 30.

112% revenue in the first year
81% less manual effort in order fulfillment
43% less effort inmarketplace management

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Too many systems

ERP, the online store, marketplaces, Excel, and specialized tools all run side by side.

Double maintenance

Product data must be customized, verified, and maintained for each channel.

Incorrect listings

Required fields, attributes, and mapping errors hinder growth.

Manual effort

Orders, invoices, shipping labels, and inventory take up valuable time.

Growth is blocked

More volume suddenly means a larger team, more exceptions, and higher costs.

Single Source of Truth

A centralized system for all channels

Say goodbye to tool chaos. Manage product data, inventory, and orders all in one place, instead of having to enter the same information multiple times in different systems.

Centralized Product Information Management (PIM)
Automatic Inventory Synchronization
Reporting at the click of a button
AI-Ready Commerce

Automation

Error-free processing in seconds

Streamline recurring tasks, from ordering to shipping. Your team will free up time for growth instead of routine work.

Automated Order Processing
Create shipping labels & invoices (GOBD-compliant)
Automatic inventory reconciliation
No-Code Workflow Automation
AI-powered process optimization

Expansion

Connect new channels faster

Take advantage of deep channel integrations and expand into new channels and countries in days instead of months—reliably and without system disruptions.

150+ marketplace integrations
Maintain product data once and distribute it across all channels
Marketplace-specific mapping
Channel-specific pricing & content
International expansion

Cloud-native

Scaling Without Breakpoints

More products, more orders, and more channels don't have to mean more complexity. PlentyONE grows with your business and provides the technological foundation for automation and AI.

Cloud-native architecture
99%+ availability
REST APIs & 300+ integrations
Automatic updates
Audit-ready & EU-compliant

Flexibility

A full range of features, just the way you need them

Connect stores, marketplaces, ERP, and fulfillment on a single central platform. This allows you to manage your business across all channels, rather than switching between siloed solutions.

PIM & OMS
Merchandise Management, Warehouse & Inventory
Free Online Store
Automation & Workflows
Customer Management & Communication
Cloud-Native Platform
B2B & D2C
APIs & Plugins
AI-Powered Analytics & Recommendations

Capabilities_Multichannel Commerce_Features in Action_Account Overview

Account Overview: Your one-stop shop for managing your sales channels.

Capabilities_Multichannel Commerce_Features in Action_Listing Overview

Listing Overview: Create and monitor your listings across sales channels.

Capabilities_MultichannelCommerce_FeaturesInAction_ChannelMaps_Catalog_v2

Channel Maps: Create both channel-wide and category-specific field mappings for data exchange.

Capabilities_Order Management Processing_Features in Action_Order UI_Overview

Order Overview: View all orders across all sales channels in a single view.

Capabilities_ProcessAutomation_FeaturesInAction_FlowStudio-1

Flow Studio: Configure complex business processes using a visual, no-code editor. Map out your workflows using events, actions, and elements.

NELE BÜLOW

Marketplace Manager - ORION

"Managing marketplaces used to be a real time-sink. With PlentyONE, everything runs smoothly between our ERP system and sales channels—thanks to automated processes and a clear overview, we finally have time for what really matters: development and growth."

Screenshot taken on October 11, 2024, at 10:45:42 4

Niklas Lütteken

Co-Founder – MissPompadour

"Smooth operations are essential for us. With PlentyONE's reliable automation, we avoid disruptions in logistics and customer service—and save a lot of time while maintaining a consistently positive customer experience."

Screenshot taken on October 11, 2024, at 10:45:42 a.m. 2

PHILIP KEHELA

CEO & Founder - mokebo GmbH

"PlentyONE's e-commerce ERP allows us to test other markets with minimal effort thanks to its numerous marketplace integrations—and significantly increase our revenue. Plenty is simply a reliable partner that enables us to scale."

PEER MARTEN LAUTENSCHLÄGER

CEO & Founder – Heavy Tuned

"For me, cross-border trade via eBay and PlentyONE is the key to transforming a strong domestic business into a solid, more crisis-resilient international company."

Screenshot taken on October 11, 2024, at 10:45:42 a.m. 3

STEVEN JOHNSTONE

E-Commerce Manager – Lucky Bike

"Just as the frame is the central foundation of a bicycle for all its components, Plenty is, for us, the framework in the digital context that allows us to establish ourselves and maintain our position there."

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AI-Ready Commerce

The foundation for smart commerce operations.

AI’s greatest strength isn’t in completing individual tasks faster. It lies in recognizing patterns and taking operational work off your hands. To do this, AI needs the full context of your e-commerce business. PlentyONE centralizes products, channels, inventory, and processes, thereby laying the foundation for AI that simplifies processes, improves decision-making, and noticeably reduces the workload on teams.

Intelligent Support

AI features are integrated directly into PlentyONE and provide support in areas where time is lost every day:

Product Data Management
Marketplace Optimization
Reporting & Analytics
Customer Communication
Process Automation

Frequently Asked Questions

What is PlentyONE?

PlentyONE is the central, cloud-based platform for multichannel commerce and is often referred to as multichannel software, multichannel ERP, or e-commerce ERP.

Through the platform, retailers and brands can sell their products across any number of sales channels—from marketplaces and price comparison sites to online stores—and manage sales centrally, transparently, and automatically.
By integrating data, systems, and automation, PlentyONE helps companies reduce operational complexity and efficiently scale their commerce business.
What problems does PlentyONE solve?

With every new sales channel, the demands on product data, inventory, orders, and processes increase. As a result, many companies reach their limits: data is maintained multiple times, processes remain manual, and disparate systems make it difficult to maintain an overview.

PlentyONE solves these challenges by consolidating all commerce processes on a single, centralized platform. This enables companies to reduce manual effort, automate recurring tasks, and lay the foundation for sustainable multichannel growth.
Who is PlentyONE suitable for?

PlentyONE is designed for retailers and brands that want to manage or expand their business across multiple sales channels.

The platform is particularly well-suited for companies that:

- sell on or wish to expand into multiple marketplaces

- want to manage product data centrally

- want to automate manual processes

- want to integrate existing systems such as ERP or online stores

- want to grow internationally

- Are looking for a scalable platform for future growth

Whether you have a D2C, B2B, or hybrid business model—PlentyONE grows with the needs of your commerce business.
What sets PlentyONE apart from other tools?

Many solutions cover only part of the commerce process—for example, product feeds, ERP, or marketplace integrations.

PlentyONE connects these areas on a single, centralized platform. Instead of linking individual systems together, companies can manage their entire multichannel business in one place: from product data, orders, and inventory to automation and marketplace management.

This reduces operational complexity and lays the foundation for efficient processes, smarter use of AI, and sustainable growth.

At the same time, PlentyONE is flexible enough to integrate seamlessly with existing systems.
What integrations does PlentyONE support?

PlentyONE offers a wide range of native integrations for modern multichannel commerce.

These include, among others:

Marketplaces
such as Amazon, eBay, OTTO Market, Kaufland, bol, and many other national and international marketplaces

E-commerce platforms
such as Shopify, Shopware, WooCommerce...

ERP & Business Software
SAP, Microsoft Dynamics 365 Business Central, Microsoft Navision...

Logistics & Fulfillment
- Shipping providers (e.g., DHL, Hermes, GLS...)
- International providers (e.g., Exporto, Parcel.one, Spring GDS)
- Fulfillment service providers
- Warehouse and WMS systems

Finance & Accounting
- DATEV
- Payment providers (e.g., PayPal, Amazon Pay, Mollie)
- Accounting systems

In addition, the open API enables the integration of custom systems and applications.
How does the integration with marketplaces work?

PlentyONE connects you to over 150 marketplaces, online stores, and sales channels worldwide. Whether it’s Amazon, eBay, OTTO Market, Kaufland, Shopify, or Shopware—you can integrate new channels directly from within PlentyONE and manage them centrally.

All settings, configurations, and workflows are managed in a single interface. Products are created once and automatically adapted to the specific requirements of each sales channel using channel mapping. This eliminates the need for duplicate data entry and ensures consistent listings across all channels.

Management also remains centralized: Track sales, performance, and trends across all channels in a single dashboard and expand your multichannel business without having to set up new processes for each new sales channel.

This enables companies to:

- connect to new marketplaces faster
- manage products centrally
- automatically synchronize inventory
- deliver channel-specific content
- process orders centrally
- Significantly reduce manual work and errors

This way, every new sales channel becomes not an additional operational burden, but another opportunity for growth.

For more details, see our overview of connected sales channels.
What is the difference between plentymarkets and PlentyONE?

plentymarkets is the former name of the current PlentyONE platform. Since November 2024, PlentyONE has been bringing together all its products, services, and expertise under a single brand. The brand name thus reflects the company’s evolution—from an e-commerce solution for eBay sellers to a powerful, centralized platform for multichannel management.

The goal remains the same: to help companies efficiently manage, automate, and sustainably scale their multichannel business.

Sell on marketplaces. Without operational complexity.