PlentyONE Strengthens Market Position with PSG Equity as Strategic Partner

The contractual framework was established on Saturday, 24 November 2024, with the conclusion of the signature process. We are currently waiting for approval from the antitrust authorities in countries in which we have employees.

We cannot predict exactly how long this process will take. However, we anticipate a period of at least six weeks to a maximum of four months. PSG Equity will only officially become our partner once the authorities have given their approval and the cooperation can officially begin.

Jan will remain in charge as CEO and will continue to steer the development of PlentyONE in the future. The existing management team will remain fully on board and actively support the transformation of the company.

In addition, the management team will be further developed and expanded systematically in order to provide the best possible support for the optimisation and further development of our product and service offerings. One of the first measures is the creation of a new management position that will focus specifically on optimising our service processes.

We will communicate further changes and decisions in good time. The aim is to create the basis for sustainable success and growth with a reinforced management team.

PSG will be involved as an investor in the strategic development as part of the annual budget planning and will challenge management to drive the best decisions. However, PSG does not take over operational management and does not make day-to-day decisions.

Instead, PSG supports with expertise and experienced professionals who are incorporated into projects to achieve better results. Together, we pursue the same goal: to provide a comprehensive and high-quality e-commerce solution for even more customers.

PSG Equity is a leading private equity firm specialising in investments in software and technology-enabled services companies, particularly in the B2B software sector. PSG helps companies navigate transformative growth periods, capitalise on strategic opportunities and build strong teams.

With extensive experience and a clear focus on building software champions, PSG has supported over 140 companies and accompanied more than 500 add-on acquisitions since its foundation. Their goal is to make companies like PlentyONE successful in the long term through expertise, resources and strategic advice.

PSG Equity prevailed over other investors in the selection process. We were particularly impressed by their clear focus on B2B software and their broad network of highly qualified experts, who will help us to further develop PlentyONE and make it even more successful.

The entire selection process was accompanied and significantly supported by the investment bank Raymond James.

In my latest video, I explain in detail precisely how the decision in favour of PSG was reached: https://youtu.be/DKQaCV1qM9M

PSG Equity has successfully supported numerous companies in expanding their customer base and achieving sustainable growth. Particularly in the B2B software space, PSG has made strategic investments and achieved significant success.

Some of their successes include building European software champions and supporting global expansions, resulting in significant customer growth and market share gains.

Detailed information and specific success stories can be found on PSG's news portal: PSG News Portal.

It is still too early to announce all the planned changes in detail. However, there are currently two important pieces of news:

• Products for entry-level customers under PlentyONE: In the future, we will also offer starter products under the PlentyONE brand in order to serve a broader target group.
• New service offering and Zendesk launch: To further improve service quality, we are working on a new service offering and are launching the professional customer service tool Zendesk. The launch is currently planned for January.

We will communicate further adjustments and innovations in due course. Our aim remains to provide a strong, comprehensive and customer-orientated product and service portfolio.

The partnership with PSG has no direct influence on pricing policies. However, the last few years have shown an increase in general cost. Particularly labour and hosting costs have an impact on our prices. Our investments, particularly in product development and the expansion of the team, also contribute towards this.

We expect that cost increases will make a moderate adjustment of our prices necessary in the future as well. We are aware that price changes are a sensitive issue and will continue to take a very measured and responsible approach - especially in comparison to some of our competitors' radical price increases. Our aim remains to offer you excellent value for money.

There are no direct consequences to be expected. Rather, the collaboration with PSG offers the opportunity to further improve product and service quality. The aim is to provide you as a customer with even more powerful solutions and an optimised service in the future. You can therefore benefit from positive developments without having to suspect fundamental changes in the use of our products.