Selling in Romania, Bulgaria and Hungary with the new marketplace integration from PlentyONE.
Cross-border trade is not just a trend, but a significant opportunity for businesses to expand their reach and enter new markets. With the right strategy, you can boost your revenue and establish yourself as a global player. But what exactly makes cross-border trade so attractive, and how can you benefit from it?
Why Cross-Border Trade Matters
International expansion offers businesses numerous advantages. In an increasingly interconnected world, national borders are no longer a barrier to trade. By selling across borders, you can reach millions of potential customers who might never have discovered your products otherwise. Studies show that demand for international products is rising, as consumers seek variety and are willing to pay more for exclusive items.
Cross-border trade is not only an avenue for revenue growth but also an effective way to minimise business risks. By diversifying your market, you reduce dependency on economic fluctuations in a single country.
The Challenges of international Trade
As appealing as cross-border trade is, it comes with challenges. Entering foreign markets requires adaptation to local regulations, legal requirements, and consumer expectations. Language barriers and currency differences present additional hurdles. Logistics is another complex factor—shipping costs, customs regulations, and delivery times must be carefully calculated to ensure customer satisfaction.
These challenges can seem daunting. However, there are platforms and partners available to help businesses navigate and simplify their entry into international trade.
Fruugo: The Ideal Partner for Cross-Border Trade
Fruugo makes cross-border e-commerce easier than ever. While on many other platforms, only around 25% of orders are cross-border, Fruugo achieves over 90%. If you have a product to sell, Fruugo finds the right demand for it in over 40 countries.
The platform is not a conventional product search engine but acts as a global checkout site for Google Shopping—operating across more than 40 countries. Every month, Fruugo attracts 35 million high-intent buyers. You can leverage this reach effortlessly:
- Localised shopping experiences: Fruugo ensures your products are available in 45 countries. With translations in 28 languages, language barriers are removed, making it easy for customers to understand your offerings.
- Seamless payment processing: Customers can pay in their preferred currency and using familiar local payment methods—without you needing to handle the transactions.
- Reduced complexity: Fruugo manages key aspects such as currency conversion, tax compliance, and international marketing. This minimises your workload and maximises efficiency.
- Zero risk: You only pay a commission when a sale is made, ensuring a risk-free entry into global trade.
Seize the Opportunity of Cross-Border Trade
Cross-border trade enables you to sell your products worldwide and unlock new revenue potential. Challenges such as logistics, language barriers, and legal requirements can be effectively managed with a partner like Fruugo. Get started today and take your business to the global stage!
About the author
Marie Dauphin
Marie Dauphin is the Head of Business Development at Fruugo, the global marketplace connecting millions of customers with retailers around the world. With extensive experience in driving growth, Marie plays a key role in expanding Fruugo’s strategic partnerships.
